Why This Tiny Apartment is Taking Over American Cities

26 February 2026 12:03 1.26M views 0 logs

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Why are apartments shrinking across America — and why does every tiny unit look exactly the same?

In 2017, Chicago's first purpose-built micro-apartment building opened, and people couldn't understand why anyone would choose to live in 350 square feet. But since then, these tiny units have become the norm in cities across the country — renting for $1,000 to over $2,000 a month, roughly what a two-bedroom costs elsewhere.

In this video, I break down why micro-apartments all share the same oddly specific layout, why building them actually costs *more* than larger units, and why the real sto...