The BMW Z1 Proved A Startup Could Make BMW Cool Again — Revelations with Jason Cammisa

4 June 2026 21:11 540K views 0 logs

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The BMW Z1 was a fascinating take on the Mazda Miata formula — before the Miata ever happened. With drop-down doors, a front-mid engine, plastic body, and a bespoke rear suspension, it was full of innovations — but its real purpose was to make BMW cool again. It worked.

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The BMW Z1 was created by a startup owned by BMW called Technik GmbH. This group operated fully outside the normal BMW hierarchy, charged with finding future trends to help the brand better compete with Mercedes and to find younger ...