High Performance

Schumacher, Senna & The Team That CHANGED F1: Alessandro Benetton

11 October 2026 1:01:25 85.1K views 0 logs

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About

Alessandro Benetton knows what it means to challenge an established order. When the Benetton family entered Formula 1 from the world of fashion, the paddock laughed. But rather than trying to fit in, they rewrote the rules, and went on to win world championships.

Alessandro joins us to reflect on the decisions that changed everything, from recognising Michael Schumacher’s extraordinary talent before the rest of the sport caught on to standing by his team when allegations of cheating threatened the family’s reputation. He shares why backing your instincts, challenging convention and trustin...